Visual hierarchy is the arrangement and presentation of elements in a design to guide the viewer’s attention in order of importance. It helps prioritize information, making content more readable, scannable, and engaging.
Size & Scale – Larger elements (text, images) stand out more than smaller ones.
📌 Example: Headlines are bigger than body text to grab attention first.
Color & Contrast – Bright or contrasting colors draw attention faster.
📌 Example: A red "Buy Now" button stands out against a white background.
Typography & Font Weight – Bold, italic, or differently styled text can indicate priority.
📌 Example: Bold headings help organize sections in a document.
Spacing & Proximity – Elements grouped together appear related, while spacing creates separation.
📌 Example: A price next to a product image makes it clear they belong together.
Alignment & Positioning – Items placed at the top or left are often seen first.
📌 Example: Website navigation menus are usually at the top for easy access.
Visual Cues (Icons, Arrows, Images) – Graphics direct attention toward key areas.
📌 Example: An arrow pointing to a form field signals where to input data.
Motion & Animation – Moving elements naturally attract attention.
📌 Example: A blinking notification icon highlights new messages.