The potential of maps as a way to show or exert power over the population was early understood by ruling classes. A map expresses a claim by the inclusion or exclusion of map elements and how these elements are visually related and/or depicted on the map. So, the world could be modeled through the careful choice of content arranged graphically at a specific scale and in specific formats. Therefore, maps embody and project the interests of their creators. The “new cartographies” declare that maps are redefined as socially constructed arguments based upon consistent semiotic codes. Nowadays, the rise of costless, powerful and accessible tools for creating maps, put power on the side of individuals or groups of individuals with few organisation (crowdsourced data collection or VGI) capable of representing their world views. In addition, monitoring people, places or nature, for instance, should also be seen as another way to show the increasing power of maps. Surveillance mechanisms for tracking populations used by rulers, or the use of extended technologies like Google Earth by environmental organisations to track the Amazonian forest, constitute two examples of the particular use of maps to exert control over human beings or to press governments for taking specific actions, respectively.